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Why do stories matter

The very name of this magazine, The Protagonist, points to something we all know implicitly but don’t often state directly: story is central to how we imagine the world, including how we imagine our professional lives and work.

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Bambo Soyinka is Professor of Story at Bath Spa University. As Programme Director for the Arts and Humanities Research Council (AHRC), she will help to shape the future of research into Story in the UK, with a vision of Story as an essential skill for life, learning and work

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